Sans Normal Utmih 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, packaging, social media, casual, friendly, dynamic, contemporary, approachable, informal emphasis, friendly branding, warm neutrality, everyday readability, oblique, rounded, soft, monoline, open counters.
A rounded sans with a consistent, low-contrast stroke and a clear right-leaning italic posture. Curves are smooth and broadly elliptical, with softened joins and terminals that read as gently tapered rather than sharply cut. Proportions feel lively and slightly variable from glyph to glyph, creating an informal rhythm, while counters stay open and legible in both uppercase and lowercase. Numerals follow the same easy, rounded construction and maintain even color in text.
Well-suited to branding and marketing materials that need a personable, energetic voice, such as packaging, posters, and social graphics. It also works for short editorial callouts, quotes, and interface accents where an italic, friendly sans can add emphasis without sacrificing clarity.
The overall tone is casual and friendly, with a sense of motion from the oblique stance and the buoyant, rounded shapes. It feels approachable and modern rather than technical, lending warmth to headlines and short text where personality is welcome.
Likely designed to provide an everyday italic sans with rounded construction and steady stroke weight, balancing legibility with a casual, expressive texture. The goal appears to be a versatile display-and-text companion that adds motion and warmth while staying clean and uncluttered.
Spacing appears comfortable and the italic angle is prominent enough to signal emphasis without becoming calligraphic. Round letters keep a steady texture in running text, while diagonals and joins add a slightly hand-drawn energy that keeps the face from feeling rigid.