Sans Normal Konir 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Berthold Corporate S' by Berthold, 'Applied Sans' by Monotype, and 'Corporate S' and 'Corporate S WGL' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, packaging, dynamic, sporty, confident, modern, energetic, emphasis, impact, momentum, clarity, modernity, slanted, geometric, clean, rounded, compact.
This typeface is a slanted sans with sturdy, even strokes and smooth, geometric curves. Letterforms lean forward consistently, with clean terminals and rounded bowls that keep counters open and legible. Proportions feel compact and efficient, with clear distinctions between straight stems and circular forms, and numerals that match the same robust, utilitarian rhythm. Overall spacing and shapes create a strong, steady texture that stays cohesive from uppercase to lowercase and figures.
It is well suited to headlines, prominent UI labels, and branding where a dynamic, forward-leaning voice is desired. The sturdy shapes and open counters also make it a good fit for posters, packaging, and promotional graphics that need strong impact and quick readability.
The forward slant and solid construction give the font a sense of motion and momentum. It reads as confident and contemporary, with a straightforward, no-nonsense tone that still feels friendly due to its rounded geometry.
The design appears intended to deliver a modern, energetic sans voice with an italicized stance built in as a core personality rather than a mere stylistic variant. Its geometry and consistent stroke weight prioritize bold presence and clear, fast recognition in short-to-medium reading contexts.
Diagonal strokes (notably in letters like K, V, W, X, and Z) are crisp and emphatic, reinforcing the energetic cadence. Curved letters such as C, G, O, and S maintain a smooth, near-circular geometry, while joints and apertures stay relatively open for clarity at display and headline sizes.