Sans Normal Kekor 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Program' by Emigre; 'FF Dagny', 'FF Mark', and 'FF Mark Paneuropean' by FontFont; 'Miner' by Sign Studio; 'Compita' by Studio Buchanan; and 'Grayfel' by insigne (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, modern, energetic, confident, clean, impact, motion, clarity, modernity, slanted, geometric, compact, crisp, robust.
This typeface is a slanted sans with sturdy, even stroke weight and clean, rounded geometry. Curves are smooth and circular, while straight strokes and terminals feel crisp and decisively cut, giving letters a taut, forward-leaning rhythm. Proportions read as relatively compact with consistent cap height and a balanced x-height, and counters stay open enough to keep shapes clear at display sizes. Numerals and capitals share the same firm, uniform construction, producing a cohesive, high-impact texture in lines of text.
It works best where a strong, forward-moving voice is needed—headlines, campaign graphics, sports and lifestyle branding, product packaging, and bold callouts in editorial or UI contexts. The sturdy shapes and uniform stroke weight support short-to-medium blocks of display text, especially when clarity and impact matter more than a quiet, bookish texture.
The overall tone is energetic and driven, with a sporty, contemporary feel created by the consistent slant and assertive weight. It reads as confident and functional rather than decorative, projecting speed and urgency while staying clean and controlled.
The design appears intended to deliver a modern, high-impact sans with a built-in sense of motion. By pairing simple geometric forms with a consistent slant and robust weight, it targets attention-grabbing display typography that remains straightforward and legible.
In text, the steady slant creates a strong directional flow, and the dense color can quickly dominate a layout if spacing is tight. The design’s simple geometry and minimal modulation help maintain a consistent, punchy rhythm across mixed-case copy and numerals.