Sans Normal Kugud 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Indikator' by Indian Type Foundry, 'Clear Sans Screen' and 'Clear Sans Text' by Positype, and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, sporty, dynamic, confident, modern, friendly, emphasis, modernity, impact, momentum, oblique, geometric, rounded, clean, compact.
A heavy, oblique sans with smooth, rounded construction and a clean geometric backbone. Strokes stay largely uniform, with gently softened corners and broad curves that keep counters open even at a dense weight. The slant is consistent across capitals, lowercase, and numerals, creating a strong forward rhythm; terminals appear mostly straight-cut with subtle rounding. Proportions feel slightly compact with sturdy stems, and the figures follow the same rounded, sturdy logic for a cohesive texture in text.
Best suited to high-impact display settings such as headlines, branding marks, posters, packaging, and short signage where the dense weight and slanted stance can project energy. It can also work for short subheads or pull quotes where a strong, modern emphasis is desired, though the heavy color suggests avoiding long passages at small sizes.
The overall tone is energetic and assertive, with a forward-leaning stance that reads as active and contemporary. Rounded forms temper the weight, keeping it approachable rather than harsh, while the dense color adds confidence and impact.
Likely designed as an energetic, contemporary italic sans for prominent messaging, combining a strong typographic color with rounded geometry to stay readable and friendly while still feeling fast and directional.
In the grid, wide letters like W and M read full and stable, while narrow forms like I and l stay simple and uncluttered, supporting clear word shapes. The ampersand and punctuation in the sample text blend smoothly with the same rounded, sturdy feel, helping maintain an even typographic color in longer lines.