Slab Contrasted Vumi 1 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Bogue' and 'Bogue Slab' by Melvastype, 'Mundo Serif' by Monotype, and 'Bogart' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, robust, vintage, confident, friendly, poster-like, display impact, retro tone, sturdy voice, approachable boldness, slab serif, soft brackets, rounded terminals, bulbous joins, ink-trap feel.
A heavy slab serif with compact interior counters and generously braced, squared-off serifs. Strokes show subtle modulation, with thick verticals and slightly lighter joins that create a carved, inked texture at display sizes. Terminals and corners are softened rather than razor-sharp, and many joins swell into rounded bulges, giving the face a sturdy, slightly organic rhythm. The lowercase is chunky and readable with a single-storey a and g, while figures are wide and blocky with strong baseline presence.
Best suited for display typography such as headlines, posters, and signage where its heavy slabs and compact counters can project authority at a glance. It also fits branding and packaging that want a vintage, sturdy voice—especially for food, beverage, craft, or heritage-inspired themes. For longer text, it performs better in short blocks or pull quotes with added spacing.
The overall tone is bold and assured, mixing a workmanlike, print-era solidity with a warm, approachable friendliness. Its softened edges and inflated joins add a playful, hand-inked flavor, making it feel more expressive than purely industrial. The result reads as retro and attention-grabbing without becoming overly decorative.
This design appears intended to deliver maximum impact through a dense, slab-serif silhouette, while softening the geometry with rounded joins and gentle contrast for a more personable feel. It balances classic slab cues with a slightly playful, inked character to stand out in display settings.
In the sample text, the dense color and tight apertures create strong headline impact but can close up in smaller sizes or in long paragraphs. Short words and punchy lines benefit from the font’s thick slabs and consistent weight, while generous tracking and leading help maintain clarity.