Sans Normal Ilriv 2 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, packaging, signage, friendly, playful, chunky, approachable, modern, approachability, impact, clarity, playfulness, brand voice, rounded, soft, bulbous, compact, smooth.
This typeface uses heavy, rounded strokes with smooth terminals and minimal modulation, creating a soft, continuous silhouette throughout. Counters are generally open and generous for the weight, while joins and corners are strongly radiused, giving letters a pillowy, molded feel. Proportions are broad with sturdy verticals and wide rounds; diagonals (like in V, W, and X) keep the same thickness and maintain a consistent, even rhythm. The lowercase is simple and highly legible, with single-storey forms and compact, rounded details that keep the texture dense but clean.
Best suited to short-form display use where its rounded mass and high visual impact can work as a signature—headlines, brand marks, packaging, posters, and friendly wayfinding. It also performs well for large UI or label text where a soft, approachable tone is desired, but it may feel heavy for long paragraphs at smaller sizes.
The overall tone is warm and upbeat, with an informal, friendly voice that reads as contemporary and approachable. Its rounded geometry and chunky presence lean toward playful branding rather than formal editorial work, conveying a sense of softness and accessibility.
The design appears intended to deliver a bold, personable sans voice with rounded, low-friction shapes that stay legible while projecting friendliness. Its consistent stroke behavior and simplified letterforms suggest a focus on reliable, contemporary display typography that can anchor playful or consumer-facing identity systems.
The numerals match the same rounded construction and strong weight, with smooth curves and stable, centered forms that feel designed for quick recognition. The ampersand and punctuation in the sample text inherit the same softened, heavy look, keeping a cohesive, uniform color in larger settings.