Sans Normal Imdug 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Gomenasans' by Glowtype, 'Aftika Soft' by Graphite, 'Nevaeh' by Kufic Studio, 'Proper Tavern' by Larin Type Co, 'Core Sans A' and 'Core Sans AR' by S-Core, and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, friendly, playful, chunky, approachable, soft, attention, friendliness, simplicity, impact, rounded, bubbly, heavyweight, compact, smooth.
A heavy, rounded sans with soft corners and broadly curved bowls. Strokes are consistently thick and smoothly joined, giving letters a molded, blobby silhouette rather than crisp geometric edges. Counters stay fairly open for the weight, while terminals are uniformly rounded, producing a cohesive, cushiony texture across text. The lowercase has simple, single-storey forms and minimal detailing, keeping the overall rhythm clean and bold.
Best suited to short, high-impact settings such as headlines, posters, logos, and packaging where a friendly, bold voice is needed. It can work well in playful branding, event graphics, or product labeling, and is most effective at display sizes where its rounded construction and strong shapes can carry the message.
The font reads warm and informal, with a cheerful, toy-like friendliness driven by its inflated curves and softened corners. Its strong black presence feels confident and attention-getting without turning aggressive, making it feel welcoming and humorous in tone.
The design appears intended to deliver maximum visual weight with an inviting, rounded personality. By simplifying forms and rounding every corner, it aims for immediate readability and a fun, contemporary feel in display typography.
At larger sizes the round joins and generous curves become a key stylistic feature, creating an even, poster-like color. The numeral set matches the letters’ soft geometry, and the overall design prioritizes solid silhouettes and clarity over fine typographic nuance.