Sans Superellipse Tirup 7 is a very bold, very narrow, high contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Fairweather' by Dharma Type, and 'Parkson' by Rook Supply (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logos, industrial, gritty, poster-ready, utilitarian, vintage, impact, distress effect, vintage print, space-saving, condensed, stenciled, distressed, ink-trap, vertical stress.
A condensed, heavy sans with tall proportions and tight internal counters. Strokes are largely straight-sided with softly rounded corners, producing squared-off bowls and terminals that read as superelliptic rather than geometric circular. The outlines show intentional roughness and speckled wear, with irregular edges and small voids that mimic ink spread and distressed printing. Uppercase forms are compact and blocky; lowercase keeps a straightforward, workmanlike construction with single-storey shapes where applicable, maintaining a consistent vertical rhythm across text.
Best suited to headlines, posters, and branding moments that benefit from condensed impact and a rugged finish. It also fits packaging, labels, and signage-style graphics where a distressed, printed look adds authenticity; for small text, the tight counters and texture may call for generous sizing and spacing.
The overall tone feels industrial and hard-working, with a worn, tactile print character that suggests stamped labels, old packaging, or weathered signage. Its narrow stance and dense color give it a commanding, no-nonsense voice suited to attention-grabbing headlines.
This design appears intended to combine condensed, high-impact letterforms with a deliberately aged surface, evoking utilitarian printing and industrial typography while staying cleanly sans in its core construction.
The distressed texture becomes more apparent at larger sizes, where the speckling and edge breakup read as deliberate aging. Numerals and capitals share the same condensed, vertical emphasis, reinforcing a uniform, poster-like silhouette.