Sans Normal Lilif 14 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Asket' by Glen Jan, 'Supria Sans Condensed' by HVD Fonts, 'Gevher' by Hurufatfont, 'Ordina' by Schriftlabor, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, assertive, modern, punchy, impact, emphasis, speed, modernity, display, slanted, blocky, compact, crisp, rounded.
A heavy, right-slanted sans with compact proportions and rounded curve construction. Strokes are consistently thick with minimal modulation, creating a dense, high-impact texture. Terminals are mostly clean and blunt, while bowls and counters stay fairly open for the weight. The overall rhythm is forward-leaning and steady, with straightforward geometry and tightly controlled shapes that hold up well at display sizes.
Well-suited to headlines, posters, and large-format messaging where strong presence and momentum are desired. It can also work for branding and packaging that needs a bold, modern voice, especially in sports, fitness, or action-forward contexts. For longer text, it’s best used sparingly as an accent due to its dense weight and strong slant.
The tone is energetic and forceful, with a contemporary, action-oriented feel. The pronounced slant and dense weight suggest speed and emphasis, giving text a headline-like urgency without becoming decorative.
The design appears intended to deliver maximum impact in a clean sans framework, combining a strong slant with rounded construction for a modern, energetic display voice. It prioritizes immediacy and visual punch while keeping forms simple and consistent for clear, repeatable branding.
The figures are sturdy and attention-grabbing, matching the letterforms’ compact, muscular build. Curved letters (like O, C, S) read as rounded and stable, while diagonals (like V, W, X, Y) reinforce the font’s dynamic, forward motion.