Serif Normal Ifboh 7 is a light, narrow, medium contrast, upright, normal x-height font visually similar to 'Magneta Condensed' by Positype (names referenced only for comparison).
Keywords: books, magazines, editorial, reports, branding, classic, literary, formal, refined, readability, tradition, neutrality, credibility, versatility, bracketed, sharp, crisp, high-clarity, bookish.
This serif presents a traditional, book-oriented construction with bracketed serifs and clean, tapered stroke endings. The letterforms show moderate stroke modulation and a crisp rhythm, balancing sturdy vertical stems with fine hairlines. Capitals are stately and evenly proportioned, while lowercase forms keep a straightforward, readable structure with a compact, disciplined texture. Numerals appear lining and similarly restrained, matching the text face’s calm, consistent color.
Well-suited to long-form reading such as books, essays, and editorial layouts where a steady serif texture supports comfort and clarity. It also works effectively for reports, academic or institutional materials, and restrained branding that benefits from a traditional, credible voice.
The overall tone is classic and literary, projecting formality without feeling ornamental. It reads as composed and trustworthy, with a refined presence that suits serious or informational content.
The design appears intended as a conventional text serif that prioritizes readability and an even typographic tone. Its restrained details and balanced modulation suggest a goal of dependable performance in continuous text while retaining a polished, classic finish for display-sized headings.
Curves are smooth and controlled, with tidy joins and counters that remain open in text. The shapes favor clarity over personality, creating an even, composed page color across continuous reading.