Sans Normal Oblom 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Just Sans' by JUST Creative, 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype, and 'Identidad' by Punchform (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, sporty, impact, clarity, legibility, modernity, geometric, rounded, blocky, clean, compact.
A heavy, geometric sans with broad proportions and rounded bowls that read as sturdy and contemporary. Strokes are uniform and dense, with large counters that keep forms open despite the weight. Terminals are mostly blunt and squared-off, while curves stay smooth and circular, creating a clean, constructed feel. The lowercase shows a single-storey a and g, simple vertical stems, and a compact rhythm that holds together well at display sizes. Numerals are similarly robust, with rounded 0/8/9 forms and straightforward, blocky construction across the set.
Best suited to attention-grabbing applications such as headlines, posters, brand marks, packaging, and short UI/marketing callouts. It can also work for signage and labels where bold, simple letterforms need to remain legible at a distance, especially when set with generous spacing.
The overall tone is bold and upbeat, leaning toward approachable modern branding rather than formal or editorial nuance. Its chunky silhouettes and rounded geometry give it an energetic, friendly presence that feels confident and direct.
The letterforms appear designed to deliver maximum presence with minimal stylistic distraction: solid geometry, open counters, and straightforward construction aimed at clear, contemporary display typography. The simplified lowercase and sturdy numerals suggest an emphasis on practical branding and promotional use where impact and readability are primary.
In text, the heavy color produces strong impact and a tight, poster-like texture. The design emphasizes clear, simplified shapes over delicate detailing, making it most comfortable where size and contrast can support its mass.