Sans Normal Innus 2 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, logos, kids branding, playful, chunky, friendly, retro, cartoonish, impact, approachability, display clarity, playfulness, rounded, blobby, soft corners, heavy terminals, compact counters.
A chunky, rounded sans with broad proportions and heavily softened corners. Strokes are thick and uniform, with gently squared curves and a slightly “blobby” silhouette that keeps edges from feeling sharp. Counters tend to be compact (notably in O, P, a, e), creating dense, high-impact letterforms. The lowercase uses single-storey a and g, short ascenders/descenders, and simple geometric construction; the figures are similarly bold and simplified for strong, even color in text.
Best suited to bold headlines, posters, short slogans, and punchy branding where a playful, high-visibility word shape is desired. It can also work on packaging and labels that need a friendly, approachable feel, especially when set with generous size and spacing to preserve counters.
The overall tone is friendly and humorous, with a toy-like, upbeat presence. Its rounded massing and compact interiors give it a casual, approachable voice that reads as retro and cartoon-adjacent rather than formal or technical.
The design appears intended to deliver maximum visual impact with a warm, rounded character—prioritizing simplicity, readability at display sizes, and a fun, approachable personality for branding and titling.
At larger sizes the shapes feel smooth and confident, while in smaller settings the tight counters and heavy joins can make interior detail close up, increasing the perceived darkness. The set maintains consistent weight and curvature, producing a steady rhythm that favors display impact over delicate texture.