Sans Normal Gelum 10 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, editorial, ui text, children’s, friendly, casual, playful, approachable, clean, approachability, warmth, informality, readability, simplicity, rounded, monoline, hand-drawn, soft, open.
A rounded, monoline sans with gently irregular, hand-drawn stroke behavior and softened terminals throughout. Curves are roomy and open, with circular bowls and smoothly bent joins that keep the texture even in longer text. Proportions lean humanist: counters are generous, apertures stay open, and the overall spacing feels relaxed rather than tightly engineered. Numerals and capitals follow the same soft geometry, maintaining a consistent rhythm across the set.
Well suited to friendly branding, packaging, and casual editorial work where an approachable voice is needed. It can also work for UI copy, onboarding screens, and short-to-medium text blocks when a softer, more human tone is preferred over a strict geometric sans.
The overall tone is friendly and informal, with a warm, conversational feel that reads as approachable rather than clinical. Subtle wobble and softened corners add a playful, personal character while staying legible and calm in paragraph settings.
The design appears aimed at delivering a clean sans foundation with a lightly hand-drawn character—prioritizing warmth and readability while keeping forms simple, rounded, and consistent across letters and numbers.
In running text the font keeps a steady color, but the slight irregularity in curves and stroke endings gives it a lively, handmade texture. Round letters like O/C/G and the single-storey lowercase forms contribute to an easygoing, modern feel, while tall ascenders add clarity and air.