Sans Normal Hulog 7 is a light, narrow, monoline, upright, short x-height font.
Keywords: ui labels, apps, children’s, packaging, posters, friendly, casual, clean, airy, playful, approachability, simplicity, readability, modernity, rounded, soft, humanist, open, minimal.
A slim, rounded sans with near-uniform stroke weight and softly eased terminals. Curves are built from simple circular/elliptical forms, giving letters a gentle, open feel, while straight strokes remain slightly softened rather than rigid. Proportions are compact with relatively small lowercase bodies against tall ascenders, and overall spacing reads even and uncluttered. The capitals are straightforward and geometric-leaning, while the lowercase introduces subtle humanist liveliness in shapes like a, e, g, and y.
Works well for interface labels, onboarding screens, and short-to-medium passages where a friendly, lightweight voice is desired. It also suits packaging, casual branding, and posters that benefit from a clean look with gentle personality, especially at display and subhead sizes.
The tone is approachable and informal, combining a clean, modern simplicity with a lighthearted, handwritten-adjacent warmth. Its rounded construction keeps it non-authoritarian and friendly, making text feel conversational rather than corporate.
The design appears intended to provide a simple, readable sans with softened geometry—balancing clarity with an inviting, playful character. It prioritizes a smooth, consistent texture and straightforward forms that feel modern without becoming cold.
Round counters and smooth joins are a defining feature throughout, with a consistent rhythm that stays legible in continuous text. Numerals follow the same soft, minimal approach, blending well with the letters for mixed alphanumeric settings.