Sans Normal Atrem 1 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, product design, signage, presentations, clean, modern, friendly, neutral, utilitarian, clarity, versatility, approachability, neutrality, readability, rounded, open apertures, humanist, soft corners, even rhythm.
This typeface is a clean sans with gently rounded strokes and a softly geometric construction. Curves are smooth and continuous, while joins and terminals lean slightly softened rather than sharply cut, giving the forms a calm, approachable finish. Proportions feel balanced with generous internal counters and open apertures that keep letters clear at text sizes. The overall rhythm is even and consistent, with straightforward shapes and minimal stylistic quirks, making it read as a dependable everyday sans.
It suits interface copy, dashboards, and general product typography where steady color and clear letterforms matter. The open shapes and restrained detailing also make it a solid choice for instructional materials, presentations, and wayfinding-style signage, as well as general editorial or marketing text needing a neutral sans voice.
The tone is modern and unobtrusive, with a friendly, easygoing warmth coming from the rounded detailing. It projects clarity and practicality more than personality-forward expression, making it feel calm, accessible, and contemporary.
The design appears intended as a versatile, all-purpose sans that prioritizes clarity and consistency, with subtle rounding to keep the texture approachable. It aims to be a dependable default for mixed reading and display situations without calling attention to itself.
Uppercase forms read clean and spacious, while the lowercase maintains legibility through open bowls and simple, direct constructions. Numerals appear straightforward and readable, matching the smooth, rounded stroke behavior of the letters for a cohesive texture in mixed content.