Sans Normal Vumav 3 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Grand Junction' by Bluestudio, 'Pro Sotan' by Differentialtype, 'Golden Record' by Mans Greback, and 'Signal' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, approachable, playful, confident, approachability, impact, readability, compact setting, modernity, rounded, soft corners, sturdy, compact, clean.
A compact, heavy sans with rounded terminals and softened corners throughout, giving the strokes a molded, friendly presence. Curves are generously circular (notably in C, O, S, and 0), while verticals remain steady and even, producing a consistent, low-modulation texture. Counters are relatively tight for the weight, and joins are smoothly blended rather than sharply cut. The lowercase shows simple, single-storey forms (a and g) and a short-armed t, reinforcing an informal, contemporary rhythm.
Best suited to headlines, brand marks, packaging, and promotional graphics where a bold, friendly voice is needed. It can also work for signage and short UI labels when a soft, approachable tone is preferred, though the tight counters suggest keeping sizes comfortably large for maximum clarity.
The overall tone is warm and approachable, with a slightly playful softness that avoids looking delicate. Its dense, confident color reads as straightforward and practical, while the rounded detailing adds an inviting, human feel. The result sits comfortably between utilitarian modern signage and casual, upbeat branding.
The design appears intended to deliver a modern, approachable sans that stays compact and impactful while avoiding harshness. Rounded terminals and simplified lowercase forms suggest a focus on friendly readability and contemporary brand versatility.
The figures appear sturdy and highly legible at display sizes, with rounded shapes that maintain clarity even in dense text. Wide letterforms like W and M feel compacted to match the overall economy of width, helping lines set tightly without looking cramped.