Sans Normal Sekav 3 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, children’s, posters, social media, friendly, playful, casual, approachable, hand-drawn, approachability, informality, friendly tone, everyday readability, human warmth, rounded, soft, monoline, open apertures, quirky.
A rounded, monoline sans with soft terminals and gently irregular stroke behavior that gives it a hand-drawn polish. Curves dominate the construction, with circular bowls, open apertures, and slightly eased joins that avoid sharp corners. Proportions are relaxed and readable, with a modestly wide set and consistent rhythm across uppercase, lowercase, and figures; the numerals follow the same rounded, simplified forms.
Well-suited to branding and packaging that want an approachable, upbeat voice, as well as posters, headlines, and social media graphics where a friendly sans is needed. It can also work for short-to-medium passages in editorial or UI contexts when an informal, human tone is desired.
The overall tone is warm and informal, balancing clarity with a playful, human touch. Its slight wobble and softened geometry suggest friendliness rather than strict technical precision, making it feel inviting and conversational.
The design appears intended to deliver a clean sans-serif reading experience while adding hand-made warmth through rounded geometry and gentle irregularities. It prioritizes approachability and ease over strict geometric rigidity, aiming for a personable, contemporary feel.
Counters stay open and generous in letters like a, e, and s, helping legibility at text sizes despite the casual detailing. The uppercase maintains a clean, simple skeleton, while the lowercase introduces more personality through rounded shoulders and subtly uneven curves.