Sans Normal Adras 10 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'BR Candor' by Brink (names referenced only for comparison).
Keywords: ui text, branding, headlines, posters, packaging, modern, clean, friendly, informal, energetic, modernize, add motion, improve clarity, friendly tone, geometric, rounded, oblique, open counters, large apertures.
A rounded, geometric sans with a pronounced rightward slant and smooth, low-contrast strokes throughout. Curves are built from clean circular/elliptical forms, with open apertures and generous counters that keep the texture airy in text. Terminals are mostly straight or softly cut, and joins stay crisp without calligraphic modulation, creating a steady, contemporary rhythm across uppercase, lowercase, and figures.
Well-suited to UI labels, navigation, and product surfaces where a clean, open sans is needed with added motion. It also performs nicely in branding, short headlines, and promotional materials where the oblique stance can convey speed and modernity without sacrificing readability.
The overall tone feels modern and approachable, with an upbeat, forward-leaning motion from the consistent slant. Its rounded construction and open shapes read as friendly and informal while still staying clean enough for everyday interface and brand use.
The design appears intended as a contemporary, rounded sans that combines geometric clarity with a consistent oblique slant to add energy and emphasis. Its open shapes and even stroke treatment suggest a focus on legibility in practical settings while maintaining a friendly, modern voice.
The italic angle is consistent across cases and numerals, giving headlines and short phrases a dynamic, streamlined flow. Round glyphs (like O/C/G/e) maintain smooth geometry, while diagonals (V/W/X/Y) look sturdy and even, supporting a confident, contemporary color on the page.