Sans Normal Admen 12 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Brooklyn' by Designova (names referenced only for comparison).
Keywords: ui design, branding, signage, editorial, data display, clean, modern, technical, neutral, approachable, clarity, neutrality, contemporary tone, emphasis, geometric, open apertures, rounded terminals, oblique stress, even color.
This is an oblique sans with a clean, contemporary construction and evenly weighted strokes. Curves are smooth and largely geometric, with round counters and open apertures that keep shapes legible at a glance. Terminals read as neatly rounded or softly finished rather than sharply cut, giving the letterforms a friendly edge while maintaining a crisp silhouette. Spacing and rhythm feel steady across mixed case, and the numerals follow the same streamlined, utilitarian logic for a consistent overall color in text.
It suits user interfaces, product surfaces, and corporate communications where clarity and a contemporary voice are needed. The oblique stance can help emphasize headlines, callouts, and navigational elements, and the consistent numerals make it a solid option for dashboards, specs, and other number-heavy layouts.
The tone is modern and matter-of-fact, with a slightly dynamic slant that adds motion without becoming expressive or decorative. It reads as professional and efficient, suggesting interface and product communication, while the rounded details keep it from feeling cold.
The design appears intended as a modern workhorse sans with an oblique posture, balancing geometric clarity with slightly softened finishing to stay readable and approachable across sizes.
Uppercase forms appear straightforward and geometric, while lowercase shapes maintain open interiors that help prevent clogging in dense settings. The slant is consistent across letters and figures, supporting a cohesive flow in longer lines of copy.