Sans Normal Ekmin 7 is a light, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, headlines, subheads, magazine, modern, clean, dynamic, refined, italic companion, contemporary emphasis, clean readability, editorial tone, slanted, crisp, airy, smooth, open.
A slanted sans with smooth, rounded construction and gently tapered joins that create a subtle calligraphic rhythm without overt serifing. Curves are clean and open, counters stay generous, and stroke endings are softly finished, keeping the texture light and breathable in continuous text. The proportions lean slightly narrow with a steady baseline and consistent spacing, while round characters like O and e read as elliptical and forward-leaning, reinforcing the italic flow. Numerals match the letterforms with similarly rounded bowls and a straightforward, readable structure.
Well-suited to editorial layouts where an italic voice is needed for emphasis, pull quotes, captions, or feature text. The clean shapes and open counters also make it a good fit for modern branding and display applications that want a sleek, contemporary slant without decorative flourishes.
The overall tone is contemporary and composed, with an energetic forward motion from the slant. It feels polished and editorial rather than playful, giving copy a refined, streamlined presence that suggests speed and clarity.
The design appears intended as a modern italic companion for sans typography—prioritizing a smooth reading texture, clear shapes, and a forward-leaning cadence that adds emphasis while staying neutral and versatile.
Uppercase forms maintain a restrained, geometric feel, while lowercase shapes show a bit more softness in terminals and bowls, which helps long passages remain smooth and legible. The italic angle is assertive enough to signal emphasis on its own, yet the letterforms stay calm and uncluttered.