Sans Normal Ohgej 4 is a bold, wide, monoline, upright, normal x-height font visually similar to 'Haymer' by Greater Albion Typefounders (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, retro, playful, soft, approachable, approachability, impact, clarity, retro flavor, rounded, chunky, open counters, generous spacing, smooth curves.
A heavy, rounded sans with smooth, swollen curves and softly squared terminals that keep the texture even and solid. Strokes maintain a consistent thickness, with broad bowls and open apertures that help counters stay clear at display sizes. Proportions are expansive with a comfortable set width and steady rhythm, and the lowercase shows compact ascenders/descenders with a sturdy, simplified construction. Numerals follow the same rounded geometry, reading as bold, stable forms with minimal contrast and clear silhouettes.
Best suited to headlines, posters, packaging, and identity systems that want a welcoming, chunky presence. It also works well for short UI labels or signage where quick recognition and a friendly voice are more important than compact set widths.
The overall tone is upbeat and personable, with a slightly retro, sign-painter warmth. Its rounded geometry and blunt endings make it feel friendly and non-threatening, leaning more toward playful branding than formal editorial work.
The design appears intended to deliver a confident, approachable display voice through rounded forms, consistent stroke weight, and broad, simplified shapes. It prioritizes clear silhouettes and an easygoing character for modern branding with a hint of retro charm.
Curves dominate the design, with rounded joins and softened corners that reduce sharpness across the alphabet. The heavier weight creates strong word shapes and high impact, while the open interior spaces prevent the text from feeling overly dense in short lines.