Sans Normal Kunug 5 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Alleyn Pro' by AVP, 'Artegra Sans' by Artegra, and 'Gexo Sans' by Java Pep (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, dynamic, confident, modern, upbeat, impact, speed, emphasis, modernity, geometric, rounded, slanted, clean, friendly.
A heavy, right-leaning sans with broad proportions and smooth, geometric construction. Strokes stay largely uniform with softened joins and rounded curves, giving counters a clean, open feel. Terminals are mostly sheared and forward-cut, reinforcing the slant and adding speed to the silhouette, while diagonals in forms like A, V, W, X, and Y read crisp and stable. Numerals are robust and simplified, with a clear, rounded 0 and compact, bold shapes that hold their presence at display sizes.
This style suits punchy headlines, brand marks, and campaign graphics where a bold, forward-leaning voice is desirable. It also works well for packaging and sports or fitness-themed design where clarity and momentum need to coexist. In longer passages, it is best used for short bursts such as callouts, subheads, and featured quotes.
The overall tone is energetic and assertive, with a streamlined, contemporary feel. The consistent slant and wide stance evoke motion and momentum, making the voice feel sporty and promotional while still approachable thanks to the rounded geometry.
The design appears intended to deliver a fast, contemporary impact through a strong slant, broad stance, and simple geometric forms. It prioritizes immediate readability and graphic presence, aiming for a confident display voice that feels modern and energetic.
Spacing appears generous and the wide letterforms create a strong horizontal rhythm in text. The italic angle is pronounced enough to signal emphasis on its own, making it suitable for standalone headlines rather than subtle inline styling.