Sans Superellipse Amdo 9 is a regular weight, normal width, low contrast, reverse italic, normal x-height font visually similar to 'Absolut Pro' by Ingo (names referenced only for comparison).
Keywords: branding, packaging, headlines, posters, editorial display, friendly, playful, informal, rounded, quirky, approachability, distinctiveness, casual tone, soft geometry, soft, bouncy, hand-drawn, casual, superelliptic.
A rounded, monoline sans with soft, superellipse-like bowls and corners, giving many letters a squarish-round silhouette. Strokes stay even and low-contrast, with gently flattened curves and slightly asymmetric detailing that reads as intentionally casual rather than strictly geometric. The forms show a subtle reverse slant and a lively, variable rhythm, with open apertures and generous internal counters that keep letters clear at display sizes. Terminals are consistently rounded, and joins tend to be smooth and cushioned, producing a cohesive, rubbery texture across the alphabet and figures.
Best suited to branding and packaging that want a warm, contemporary feel, as well as headlines, posters, and other display typography where its rounded construction and reverse slant can be a feature. It can also work for short editorial callouts or UI accent text when a friendly, informal tone is desired.
The overall tone is approachable and upbeat, with a lightly quirky personality that feels modern and friendly. Its soft geometry and relaxed construction suggest a conversational voice—more playful and human than corporate or technical.
The design appears intended to blend geometric softness with a human, slightly irregular charm, using superellipse-inspired shapes and rounded terminals to create a distinctive yet legible sans. The reverse slant and buoyant proportions seem aimed at adding energy and approachability while keeping the overall system consistent across letters and numerals.
Numbers and capitals maintain the same rounded-rectangle logic as the lowercase, creating a uniform, branded feel. The sample text shows comfortable spacing and an even color on the line, with the distinctive reverse slant adding motion without becoming hard to read.