Sans Normal Konew 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Brix Sans' by HVD Fonts, 'Hint' by ParaType, 'NuOrder' by The Northern Block, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, dynamic, confident, modern, sporty, clean, emphasis, motion, impact, modernity, clarity, oblique, rounded, geometric, crisp, punchy.
A heavy, oblique sans with a clean geometric backbone and smoothly rounded curves. Strokes stay largely uniform, producing a solid, even color, while joins and terminals are cut with crisp angles that keep counters open and shapes decisive. The italic slant is consistent across capitals, lowercase, and numerals, and the overall proportions feel compact and efficient without becoming condensed. Numerals are sturdy and straightforward, with round forms kept tight and upright structure maintained despite the slant.
Best suited to display-driven work such as headlines, posters, and punchy brand statements where an energetic italic presence is desired. It also fits product packaging and sports-leaning identities that benefit from a sense of motion and solidity. For longer passages, it works most comfortably at larger sizes or in short bursts where emphasis is the goal.
The overall tone is energetic and assertive, with a forward-leaning posture that suggests speed and momentum. Its smooth, rounded construction keeps it friendly enough for contemporary branding, while the weight and angular cuts add emphasis and confidence. The result reads as modern and performance-oriented rather than decorative or nostalgic.
The design appears intended as a high-impact, contemporary sans italic that delivers immediacy and motion without sacrificing legibility. Its geometry and uniform stroke build a dependable structure, while the slant and firm terminals provide a dynamic, promotional voice.
In text, the strong weight and slant create a pronounced rhythm, making short phrases feel impactful and directional. The consistent stroke thickness and open counters help maintain clarity, though the intensity naturally draws attention and can dominate more delicate layouts.