Serif Other Wura 2 is a very bold, normal width, high contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, signage, logos, circus, vintage, playful, theatrical, retro, attention grabbing, vintage revival, display personality, theatrical flair, brand character, bracketed, flared, bulbous, dramatic, whimsical.
A very heavy serif display with pronounced stroke contrast and lively, slightly irregular curves. Terminals and serifs are strongly bracketed and often flare into wedge-like or teardrop shapes, creating a sculpted, ink-trap-like feel at joins and corners. Counters are compact and rounded, and many letters show subtly uneven widths and asymmetric shaping, giving the set an intentionally idiosyncratic rhythm rather than a strictly rationalized structure. Figures follow the same chunky, high-contrast logic, with bold bodies and sharply tapered details.
Best suited to short, prominent copy such as posters, event headlines, labels, and bold branding marks where its character can carry the layout. It can also work for signage or chapter openers, but benefits from generous tracking and ample size to keep counters open.
The overall tone is exuberant and showy, leaning into a nostalgic, turn-of-the-century poster sensibility. Its quirky modulation and swelling forms feel festive and attention-seeking, with a hint of handcrafted charm rather than corporate polish.
The design appears intended as a high-impact display serif that channels vintage advertising and theatrical typography, prioritizing personality and silhouette over neutrality. Its varied widths and animated curves suggest a deliberate goal of creating a memorable, decorative voice for titles and branding.
In text settings the dense silhouettes create strong word shapes, while the narrow internal spaces and sharp tapers make it best at larger sizes. The face reads as decorative even in straightforward sentences due to the exaggerated bracketing and distinctive serif/terminal choreography.