Sans Superellipse Ormih 7 is a bold, narrow, low contrast, upright, tall x-height font visually similar to 'Sheepman' by Dharma Type and 'Kuunari' and 'Kuunari Rounded' by Melvastype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, condensed, authoritative, sporty, retro, space saving, high impact, geometric voice, brand presence, blocky, squared, rounded, compact, sturdy.
A compact, heavy sans with rounded-rectangle construction and softened corners throughout. Strokes are largely uniform, producing a firm, poster-like texture with minimal modulation. Counters are tight and often squared-off (notably in O/Q and the bowls of B/P/R), while terminals tend to finish with blunt, slightly rounded edges. The overall rhythm is vertical and efficient, with condensed proportions and short extenders that keep lines feeling tightly packed.
Best suited to headlines, short copy, and display settings where a strong, condensed presence is needed. It performs well on posters, labels, wayfinding, and brand marks that benefit from a sturdy, engineered look, and it can add punch to packaging or apparel graphics.
The font projects a tough, utilitarian confidence with a hint of vintage signage and athletic branding. Its dense forms and squared curves create an assertive, no-nonsense voice that reads as modern-industrial rather than delicate or formal.
The design appears aimed at delivering maximum impact in limited horizontal space, using rounded-square geometry to stay approachable while remaining forceful. It balances legibility with a distinctive blocky silhouette for attention-grabbing display typography.
Round characters lean toward superelliptical shapes, giving the face a distinctive “soft square” silhouette. The figures match the letterforms in weight and footprint, reinforcing a consistent, compact color in all-caps settings and in headline-style mixed case.