Sans Superellipse Upze 2 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, logos, packaging, signage, techy, confident, sporty, modern, punchy, impact, modern branding, geometric clarity, friendly toughness, display emphasis, blocky, rounded, squared, compact, geometric.
A heavy, geometric sans with a squared, superellipse construction: round characters are built from rounded rectangles, and corners are consistently softened rather than sharp. Strokes are broad and steady with clean, monoline behavior, while counters stay open but compact, giving letters a dense, billboard-like mass. The rhythm is wide and stable, with straightforward terminals and minimal modulation, producing strong silhouettes and high impact at display sizes.
Best suited to high-impact headlines, posters, and logo wordmarks where bold, geometric shapes can carry the message. It also works well for packaging, signage, and UI moments that need a strong, modern voice, especially at medium-to-large sizes where its compact counters and rounded-rect forms remain clear.
The overall tone is assertive and contemporary, with a tech-forward, industrial confidence. Its softened corners keep it friendly and approachable, while the blocky proportions and dense weight push it toward sporty, high-energy branding rather than delicate editorial work.
The design appears intended to deliver maximum presence through simplified, superellipse-based forms that stay consistent across the alphabet. By pairing dense strokes with softened corners, it aims to balance toughness and friendliness for contemporary branding and attention-grabbing display typography.
The lowercase shows a single-storey "a" and "g" with simplified, rounded-rect geometry, reinforcing the constructed feel. Numerals are similarly squared and sturdy, with the "0" reading as a rounded rectangle rather than an oval, and the set maintains a consistent, no-nonsense texture across lines.