Sans Normal Itkoy 13 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Miura' by DSType, 'Sztos' by Machalski, 'Matrice' by Studio Sun, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, punchy, industrial, modern, friendly, impact, clarity, modernity, approachability, blocky, compact, rounded, sturdy, high-impact.
A heavy, geometric sans with broad proportions and dense black color. Letterforms rely on simple, rounded-rectangle curves paired with flat terminals, producing a sturdy, blocky silhouette. Counters are relatively small for the weight, with open apertures where needed (notably in forms like S and e) to maintain clarity. Curves are smooth and uniform, and joins are clean, giving the design a consistent, engineered rhythm across uppercase, lowercase, and numerals.
Best suited to display applications where strong presence is needed: headlines, posters, large-scale signage, and bold brand marks. It can also work for packaging and promotional copy where quick recognition and high contrast against the background matter more than long-form reading comfort.
The overall tone is bold and assertive, with a contemporary, workmanlike feel. Its wide stance and compact counters create a sense of strength and directness, while the rounded geometry keeps it approachable rather than severe.
The design appears intended to deliver maximum impact with a clean, geometric voice—pairing wide, sturdy forms with rounded shaping for a modern, approachable display sans that holds up well at large sizes.
Spacing reads generous enough to keep heavy strokes from clogging in short words, but the texture remains very compact and emphatic in paragraphs. Numerals match the letterforms’ wide, rounded construction, making them visually compatible for display settings and attention-grabbing data callouts.