Sans Normal Abmor 14 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: ui text, branding, editorial, marketing, packaging, modern, clean, dynamic, approachable, neutral, readability, versatility, clean emphasis, modern tone, smoothness, humanist, rounded, open apertures, slanted, smooth.
This is a slanted sans with smooth, rounded curves and a largely monolinear stroke feel. The letterforms lean consistently, with open apertures in shapes like C, S, and e that keep counters clear at text sizes. Terminals are mostly clean-cut rather than flared, and curves transition gently into straighter strokes, producing an even, contemporary rhythm. Lowercase proportions read as balanced with straightforward construction, while capitals remain simple and geometric-leaning without sharp contrast or decorative details.
It works well for interface labels, product copy, and editorial layouts where a clean italic voice is needed without high contrast or calligraphic flair. The consistent rhythm and open apertures suit captions and supporting text, while the slant and rounded forms can add emphasis in headings, pull quotes, and brand messaging.
The overall tone is modern and matter-of-fact, with a subtle sense of motion from the italic slant. Its rounded construction and open shapes make it feel friendly and accessible rather than technical or rigid. The result is a neutral, polished voice that can be energetic without becoming stylized.
The design appears aimed at providing a versatile, contemporary italic sans that stays readable and even in color. It prioritizes clarity and smoothness over ornament, offering a dependable typographic accent for emphasis, tone, and forward-leaning energy in modern layouts.
Figures are clear and uncomplicated, matching the letterforms’ smooth, low-drama construction. The slant is strong enough to be expressive in headlines, yet the consistent stroke behavior and open counters support extended reading in short-to-medium text settings.