Sans Normal Rumig 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, approachable, lively, warm, human touch, casual tone, approachability, motion, rounded, soft terminals, handwritten, brushed, slanted.
A slanted, rounded sans with smooth curves and softly blunted terminals that suggest a drawn or brush-like stroke. Letterforms are simplified and open, with generous counters and an even, low-contrast rhythm that keeps color consistent across words. The italic angle is pronounced, and the shapes favor continuous, flowing joins and curved shoulders rather than hard corners. Uppercase forms stay compact and rounded, while lowercase shows more cursive influence, creating a mixed print–script feel in running text.
Well suited to short-to-medium display text where a warm, casual voice is desired, such as brand marks, packaging callouts, posters, and social graphics. It can also work for pull quotes or subheads, especially when you want a handwritten flavor without a fully connected script.
The overall tone is informal and personable, with an upbeat, conversational feel. Its rounded shapes and steady slant read as friendly and energetic rather than technical or formal, giving text a human, easygoing character.
The design appears intended to deliver a friendly, hand-drawn impression within a clean sans framework, balancing readability with an expressive italic motion. It aims to feel approachable and contemporary while keeping forms simple and rounded for consistent texture.
The digit set follows the same rounded, slightly calligraphic logic, with smooth curves and minimal angularity. Spacing appears comfortably open in the sample text, supporting legibility while maintaining a quick, handwritten cadence.