Slab Square Utru 7 is a very light, wide, medium contrast, upright, normal x-height font.
Keywords: editorial, book text, magazines, pull quotes, packaging, quiet, bookish, classic, refined, measured, readability, editorial tone, refinement, modern classic, bracketed, hairline, airy, crisp, open.
A slender slab-serif with delicate, hairline-like strokes and small, bracketed serifs that read as crisp rectangular feet. Curves are smooth and generously open, while joins stay clean and controlled, giving the design a calm, even rhythm. Proportions feel broad in the round letters and the spacing is comfortable, helping counters remain clear at text sizes. Figures and capitals keep the same restrained, lightly constructed tone, with straightforward shapes and consistent serif treatment throughout.
Well-suited to editorial settings such as magazines, book interiors, and long-form reading where a light serif texture is desired. It can also work for pull quotes, refined packaging, and understated brand typography when set at comfortable sizes with sufficient leading.
The overall tone is quiet and literary, with a measured, editorial presence rather than a loud display voice. Its light build and tidy serifs suggest refinement and restraint, evoking traditional print typography with a gently contemporary cleanliness.
The design appears intended to deliver a modern, pared-back slab-serif impression—keeping traditional serif cues while minimizing weight and emphasizing clarity, openness, and a composed reading rhythm.
Round forms like C/O/Q stay spacious, and the thin horizontals and serifs create a noticeable lightness that benefits from adequate size and contrast against the background. The sample paragraph shows a consistent baseline and steady word color, with punctuation and numerals matching the same minimalist, serifed logic.