Sans Normal Imdew 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Cosan' by Adtypo, 'Siro' by Dharma Type, 'FS Pimlico' by Fontsmith, 'Graviola Soft' by Harbor Type, 'Impara' by Hoftype, 'Amostra' by Latinotype, 'Portilla Rounded Bold Sans Font' by Maulana Creative, and 'Core Sans AR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, kids media, playful, friendly, chunky, retro, cartoon, attention, approachability, retro fun, brand voice, display impact, rounded, soft, bubbly, compact, high-impact.
A heavy, rounded sans with soft corners, bulbous curves, and a mostly monoline feel. Counters are small and often teardrop-like, with tight apertures that create dense, ink-rich silhouettes. Proportions are broad and squat, with short extenders and a compact vertical rhythm; joins and terminals tend toward blunt, pillow-like endings. The overall texture is bold and uniform, optimized for strong shape recognition rather than airy readability at small sizes.
Best suited for display settings where impact and personality are priorities: headlines, posters, signage, packaging, and short brand phrases. It works well for playful identities (snacks, toys, entertainment) and for labels or badges that need immediate visibility. For longer passages, larger sizes and increased tracking help maintain clarity.
The tone is upbeat and approachable, leaning toward a bubbly, cartoonish friendliness. Its chunky forms feel casual and nostalgic, suggesting fun, treats, and kid-friendly energy rather than corporate restraint. The weight and softness give it a confident, attention-grabbing voice without feeling sharp or aggressive.
The design appears intended to deliver maximum friendliness and punch through rounded, inflated letterforms and compact counters. It prioritizes bold silhouette, soft geometry, and a cohesive, bubbly rhythm to create a recognizable display voice across letters and numerals.
Distinctive details include rounded, closed-off forms (notably in letters with bowls) and simplified interior spaces that emphasize silhouette. The numerals share the same inflated geometry, with especially rounded curves and compact inner counters. In text, the tight spacing and heavy mass produce a strong black presence that benefits from generous tracking and ample line spacing.