Serif Normal Etmev 9 is a light, normal width, very high contrast, italic, normal x-height font.
Keywords: headlines, editorial, magazines, branding, posters, fashion, luxury, dramatic, refined, elegance, impact, editorial voice, luxury feel, modern classic, calligraphic, sharp, tapered, crisp, elegant.
A slanted serif with sweeping, calligraphic construction and pronounced thick–thin modulation. Strokes taper into hairlines that often resolve in sharp, wedge-like serifs and pointed terminals, giving letters a crisp, chiseled finish. Curves are taut and slightly elongated, with narrow apertures and a lively, right-leaning rhythm that makes word shapes feel fast and sculpted. The numerals and capitals show the same high-contrast logic, combining broad stressed strokes with delicate entry/exit strokes for a refined, display-forward texture.
Best suited to headlines, subheads, pull quotes, covers, and brand marks where the dramatic contrast and slanted motion can be appreciated. It also fits luxury packaging and event collateral, especially when paired with a calmer companion for longer reading passages.
The overall tone is polished and high-fashion, with a dramatic, couture-like presence. Its sharp hairlines and energetic slant read as confident and sophisticated, evoking editorial headlines, luxury branding, and stylish cultural packaging rather than utilitarian body text.
The letterforms appear intended to translate formal, calligraphic italic DNA into a contemporary, high-contrast serif optimized for stylish display typography. The consistent tapering, sharp terminals, and sculpted curves suggest a focus on elegance and visual impact in larger sizes.
The design relies on very thin connecting strokes and acute terminals, so texture can shift quickly with size and contrast of the printing or screen environment. Spacing appears tuned for a sleek, compact flow, and the italic rhythm is consistent across caps, lowercase, and figures for cohesive headlines.