Sans Normal Lorat 11 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Malva' by Harbor Type and 'Glot' and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, assertive, modern, playful, impact, speed, attention, modernity, approachability, slanted, rounded, chunky, soft corners, compact counters.
A heavy, right-slanted sans with broad proportions and smooth, rounded construction. Strokes are consistently thick with minimal contrast, and terminals tend to be blunt or softly squared, keeping the texture dense and even. Counters are relatively compact, with circular forms staying stable and sturdy, while diagonals and joins are simplified for a strong, graphic silhouette. The overall rhythm reads as tight and punchy, prioritizing impact over delicacy.
Best suited for headlines, posters, and brand marks where a bold, slanted voice is needed. It also fits sports and lifestyle graphics, packaging, and promotional materials that benefit from a compact, high-impact typographic texture.
The font conveys speed and confidence, with a forward-leaning stance that feels athletic and promotional. Its rounded massing keeps the tone friendly rather than aggressive, giving it a contemporary, approachable boldness suited to attention-grabbing messaging.
The design appears intended to deliver a fast, modern display sans that stays readable while maximizing visual punch. By combining heavy strokes, rounded geometry, and a strong slant, it aims for an energetic, contemporary presence in short-form text.
Numerals appear similarly weighty and rounded, maintaining a cohesive color across mixed text. The slant is consistent and pronounced, so lines of text form an energetic, directional flow, especially at larger sizes.