Sans Normal Logab 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Avenir Next Paneuropean' by Linotype, 'Glimp' by OneSevenPointFive, 'Almarose' by S&C Type, and 'Arthura' by Seniors Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, energetic, dynamic, punchy, impact, motion, emphasis, display, oblique, geometric, rounded, compact, blocky.
A heavy, oblique sans with a compact, forward-leaning stance and broadly geometric construction. Strokes are thick and even, with rounded outer curves and relatively tight apertures that keep counters sturdy and dark. Uppercase forms feel wide and stable while the lowercase is more compact, with single-storey shapes (notably the “a” and “g”) and short, firm terminals that reinforce a blocky rhythm. Numerals are bold and rounded with simple, poster-like silhouettes and strong internal shapes.
Best suited to bold headlines, promotional copy, posters, and brand marks that need speed and impact. It can work well for sports-oriented identities, product packaging, and energetic campaign graphics where dense typographic color is a benefit.
The overall tone is forceful and energetic, with a distinctly forward-driving feel from the slant and dense color. It reads as sporty and attention-grabbing rather than delicate or neutral, projecting confidence and urgency in short phrases and headlines.
The design appears intended as an impact-focused italic sans that combines geometric roundness with a compact, high-ink footprint. Its simplified forms and consistent slant prioritize immediacy, clarity at large sizes, and a strong, contemporary presence.
The italic angle is consistent across cases, creating a cohesive sense of motion. Curves and joins stay smooth and simplified, and the dense letterforms produce strong impact at display sizes; in longer text, the tight apertures and heavy texture will dominate the page.