Sans Normal Kiriy 3 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Jumper' by Mans Greback (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, dynamic, modern, confident, clean, impact, speed, modernity, attention, clarity, oblique, rounded, geometric, sturdy, open.
A heavy, oblique sans with broad proportions and smooth, rounded curves. Strokes are largely monolinear with blunt terminals, creating a sturdy, even texture, while the slant adds forward motion. Counters are generally open and circular, with simple, geometric construction across capitals, lowercase, and numerals; diagonals and joins stay clean and uncluttered for strong silhouette clarity at display sizes.
Best suited to headlines, signage, and bold brand statements where the slanted stance and wide proportions can carry emphasis. It works well for sports or automotive-style messaging, packaging callouts, and short promotional copy, and can serve as a punchy typographic accent alongside a quieter companion for longer text.
The overall tone is energetic and contemporary, reading as assertive without feeling harsh. Its rounded geometry and consistent stroke weight give it a friendly, approachable edge, while the italic angle suggests speed and momentum.
The design appears intended to deliver a modern, high-impact sans with a sense of motion, balancing geometric roundness with a strong, assertive weight. It prioritizes clarity of silhouette and a cohesive, contemporary feel for attention-grabbing display typography.
In text, the wide set and strong weight produce a dark, impactful color and a pronounced rhythm. The design favors simple forms and clear spacing, making it especially effective when allowed room to breathe, though it can become visually dense in long paragraphs at smaller sizes.