Sans Normal Adraz 17 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Madani' by NamelaType, 'Daikon' by Pepper Type, 'Neue Reman Sans' by Propertype, 'Santral' by Taner Ardali, and 'Gravita' and 'Rotunda' by TipoType (names referenced only for comparison).
Keywords: ui labels, editorial, branding, advertising, posters, modern, approachable, clean, dynamic, casual, readable emphasis, contemporary utility, friendly tone, humanist, rounded, open counters, oblique stress, soft terminals.
This typeface is an italic sans with a smooth, humanist construction and gently rounded curves. Strokes stay even and calm, with soft terminals and minimal modulation, creating a consistent color in text. Letterforms show open apertures and generous counters, while the slant and subtle asymmetries add movement without becoming calligraphic. Proportions feel balanced and contemporary, with round forms staying clean and geometric-leaning, and diagonals kept crisp for clarity.
It suits interfaces and product typography where a clean italic voice is needed for emphasis, as well as editorial layouts for pull quotes, subheads, and highlights. The lively slant and rounded construction also work well in branding, packaging, and advertising where an approachable, contemporary tone is desirable.
The overall tone is modern and friendly, with an energetic forward lean that reads as active and conversational. Its smooth curves and open shapes keep it approachable, while the restrained detailing maintains a professional, understated character.
The design appears intended as a versatile italic companion for modern sans typography, combining clear, open letterforms with a smooth forward motion. It aims to provide emphasis and personality while remaining readable and controlled in continuous text.
In the sample text, the italic rhythm is steady and the spacing reads even, helping longer lines stay coherent. The numerals and capitals match the same rounded, streamlined logic, supporting a cohesive voice across mixed content.