Sans Normal Ambak 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Sole Sans' by CAST, 'Internacional' by Los Andes, 'Alfabet' by Machalski, 'Hint' by ParaType, and 'Mixcase' by Roman Melikhov (names referenced only for comparison).
Keywords: ui text, signage, headlines, brand systems, packaging, clean, modern, neutral, friendly, straightforward, clarity, versatility, modernity, accessibility, open apertures, geometric, rounded, even rhythm, high legibility.
A clean sans with largely geometric construction and gently rounded curves. Strokes are even and consistent, with smooth joins and a stable, straightforward skeleton. Counters are open and generously sized, and the lowercase shows clear, familiar forms (single-storey a and g) with simple terminals. Overall spacing and proportions feel slightly expanded, producing an airy texture and strong legibility in longer lines.
This font suits interface and product typography where clarity and consistency are required, and it also performs well in signage and wayfinding thanks to its open shapes and even stroke color. The slightly expanded proportions make it effective for headings and brand systems that need a clean, contemporary voice without feeling overly technical.
The tone is modern and neutral, projecting clarity and approachability rather than personality-driven flair. Its rounded geometry gives it a mildly friendly feel while staying practical and matter-of-fact.
The design appears intended as a general-purpose geometric sans optimized for clear reading and dependable layout behavior. It favors familiar, unambiguous letterforms and balanced spacing to stay versatile across display and text settings.
Capitals read sturdy and balanced, with broad bowls and clear diagonals that avoid sharp, brittle corners. Numerals are simple and readable, matching the letterforms in weight and curvature for consistent color in mixed text.