Sans Normal Medan 10 is a very bold, very wide, low contrast, italic, tall x-height font visually similar to 'Sharp Grotesk Latin' and 'Sharp Grotesk Paneuropean' by Monotype and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logo design, sporty, punchy, playful, retro, confident, impact, motion, brand voice, display emphasis, approachability, rounded, blunt, compact apertures, ink-trap hints, slanted.
A heavy, rounded sans with a pronounced forward slant and broad, muscular letterforms. Strokes stay largely uniform, with softened corners and generous curves that give counters a pill-like, slightly compressed feel. Many joins and terminals are blunt and wedge-cut, creating a crisp, engineered rhythm despite the overall softness. Spacing appears tight and the shapes are compactly drawn, helping the texture read as a solid, high-impact block in lines of text.
Works best for bold headlines, posters, and short, emphatic messaging where strong presence and motion are desired. It also suits sports branding, energetic campaigns, packaging callouts, and logo/wordmark concepts that benefit from rounded strength and a fast, slanted stance.
The tone is energetic and assertive, with a sporty, headline-driven attitude. Its rounded massing keeps it friendly and approachable, while the sharp, angled cuts add urgency and motion. Overall it feels like a modern take on retro athletic and promotional lettering.
Likely designed to deliver maximum impact in display settings while maintaining a friendly, rounded character. The consistent heavy strokes and slanted posture aim to suggest speed and confidence, and the angled cuts add distinction and crispness at large sizes.
The design leans on circular geometry in letters like O, Q, and 8, while diagonals and angled terminals in forms like A, K, R, and Z add bite. Numerals match the letters’ weight and slant, reading bold and stable for display use. The sample text shows strong word shapes and emphasis, but the dense color suggests it’s best where impact matters more than long-form comfort.