Sans Normal Amrol 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Digital Sans' by Blaze Type, 'Mouser' by Sharkshock, 'Soleil' by TypeTogether, and 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, ui labels, signage, modern, clean, friendly, confident, straightforward, clarity, impact, versatility, modernity, geometric, rounded, high x-height, open apertures, uniform strokes.
A sturdy geometric sans with uniform stroke weight and broadly rounded bowls. Curves are smooth and near-circular (O, C, Q), while joins and terminals are clean and largely squared-off, giving a crisp silhouette. Proportions lean wide with generous counters and clear internal spaces, and the lowercase shows a relatively high x-height with simple, single-storey forms (a, g) and compact, functional diagonals (k, v, w). Numerals are full-bodied and highly legible, with an open 4 and balanced, rounded 8 and 0.
Well-suited to display settings where strong presence and quick readability matter, such as headlines, posters, and brand marks. The open forms and sturdy construction also fit UI labels, navigation, and signage where clarity at a glance is important.
The overall tone is contemporary and approachable, projecting clarity and directness rather than delicacy. Its rounded geometry adds a friendly, accessible feel, while the weight and steady rhythm convey confidence and emphasis.
The font appears designed to provide a contemporary, geometric voice with dependable legibility and a bold visual footprint. Its simplified construction and consistent curves suggest an intention to perform as a versatile workhorse for branding and modern layout systems.
The design maintains a consistent, even color in text, with open apertures and generous spacing that help prevent clogging at smaller sizes. Uppercase shapes read assertively for headings, while the lowercase remains simple and workmanlike for interface and short-copy settings.