Sans Normal Abgot 13 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, headlines, editorial, posters, pull quotes, clean, modern, dynamic, friendly, emphasis, modernization, approachability, clarity, humanist, oblique, open apertures, rounded terminals, airy spacing.
This is a slanted, sans serif design with smooth, rounded curves and a calm, even stroke weight. Letterforms are built from broad elliptical shapes with open counters and gently tapered joins, giving the alphabet a clear, breathable rhythm. Terminals read as softly finished rather than sharply cut, and the overall spacing feels generous, helping the forms stay distinct at display sizes.
It performs best where an energetic sans italic is needed for emphasis—headlines, subheads, pull quotes, and brand statements. The open shapes and moderate spacing also make it a solid choice for short passages, captions, and UI callouts where a friendly italic voice is desired.
The tone is contemporary and approachable, with the italic slant adding momentum and a mildly expressive, conversational feel. It reads confident and polished without becoming formal, making it well suited to clean branding and editorial emphasis.
The design appears intended as a versatile italic companion for modern sans typography, balancing clarity with a touch of personality. Its rounded construction and steady weight suggest a focus on legibility and smooth texture while still providing noticeable emphasis.
Uppercase forms appear straightforward and geometric-leaning, while the lowercase introduces more humanist nuance through curved shoulders and open bowls. Numerals follow the same smooth, rounded construction and maintain consistent color in running text.