Sans Normal Utbas 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Akagi Pro' by Positype and 'Schnebel Sans ME' and 'Schnebel Sans Pro' by URW Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, subheads, ui text, posters, modern, dynamic, clean, friendly, editorial, emphasis, readability, contemporary tone, versatility, oblique, humanist, rounded, open counters, soft terminals.
This is a slanted sans with gently rounded curves, open apertures, and smooth, continuous stroke flow. The forms are clean and largely monolinear, with subtle modulation that keeps the shapes from feeling rigid. Uppercase proportions are compact and stable, while the lowercase shows a slightly humanist construction with lively joins and soft, tapered terminals. Figures are clear and straightforward, with simple, readable silhouettes that match the text rhythm.
It works well for branding and marketing typography where a clean italic voice is needed, especially in headlines and subheads. The clear shapes and even rhythm also suit UI labels, short product copy, and editorial callouts where emphasis and readability need to coexist.
The overall tone feels modern and energetic without becoming loud. Its slant adds motion and emphasis, while the rounded geometry and open counters keep it approachable and easygoing. The result reads as contemporary and professional, suited to communication that wants clarity with a touch of warmth.
The design appears intended as a versatile italic sans for contemporary typography, combining clean geometry with a humanist softness to stay readable and personable. The slant provides built-in emphasis, making it useful as a primary voice for display text or as an accent companion in longer layouts.
Spacing appears comfortable and even in the sample text, supporting a smooth reading line. Curved characters maintain consistent roundness, and diagonals (such as in K, V, W, X) are crisp, reinforcing a slightly technical, forward-leaning personality.