Sans Normal Olmab 8 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Pulp Display' by Spilled Ink, 'Mundial Narrow' by TipoType, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, confident, clean, approachable, clarity, impact, versatility, modernity, approachability, geometric, rounded, solid, even, compact.
A sturdy geometric sans with round, circular bowls and smooth curve-to-stem joins. Strokes are consistently thick with minimal modulation, producing an even, dense color in text. Counters are relatively open for the weight, and terminals are predominantly flat, with occasional softly eased joins that keep the forms from feeling harsh. Uppercase proportions are broad and stable, while lowercase forms read straightforwardly with simple constructions and clear differentiation between similar shapes.
Its strong presence and clean shapes make it effective for headlines, identity work, and marketing applications where legibility and impact are both needed. The even texture and simple letterforms also suit signage and packaging, especially when set large or in short blocks of copy.
The overall tone feels contemporary and dependable, with a friendly softness from the rounded geometry. It conveys clarity and confidence without looking technical or sterile, making it well suited to direct, plainspoken messaging.
The design appears intended to deliver a contemporary geometric sans that balances high visual impact with straightforward readability. It prioritizes consistent construction and a smooth, rounded character to create a versatile, general-purpose voice for modern design contexts.
The font maintains a steady rhythm across lines, with rounded letters (C, O, Q) aligning to consistent circular logic and straighter letters (E, F, H, N) keeping firm verticals. Numerals share the same robust, geometric character, and the set reads cohesively at large display sizes as well as in short text samples.