Sans Normal Ormay 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Unpretentious JNL' by Jeff Levine, 'Trade Gothic Display' by Monotype, 'Cebreja' and 'Cebreja Extra' by Rafaeiro Typeiro, 'Kolage' by Runsell Type, 'Plantago' by Schriftlabor, and 'Osande TXT' by XdCreative (names referenced only for comparison).
Keywords: posters, headlines, logos, packaging, kids media, playful, retro, friendly, punchy, cartoonish, attention grabbing, approachability, humor, display impact, rounded, soft, bouncy, bulky, quirky.
A heavy, rounded sans with compact counters and broad, blocky silhouettes. Curves are smooth and swollen, with terminals that feel softly blunted rather than sharply cut. The overall rhythm is lively and slightly uneven, with letterforms that lean into chunky, simplified geometry and occasional idiosyncratic shaping (notably in curved letters and the ampersand). Uppercase forms read as sturdy and poster-like, while the lowercase keeps simple single-storey constructions and strong, dark interior spaces for a dense, impactful texture.
Well-suited to posters, headlines, and short bursts of copy where strong presence is needed. It can work effectively for branding, packaging, labels, and entertainment or kids-oriented design where a friendly, bold voice is desirable.
The tone is bold and approachable, with a playful, slightly retro character that feels at home in upbeat, informal messaging. Its exaggerated weight and rounded shapes give it a friendly voice that can also come across as cheeky or comic when set large.
Designed to provide an immediately readable, high-impact display voice with rounded, simplified forms and a warm, humorous personality. The letter shaping suggests an emphasis on charm and approachability while maintaining strong silhouettes for signage and headline use.
At text sizes the dense black color and tight-looking counters can make long passages feel heavy, but at display sizes it delivers clear, attention-grabbing shapes. Numerals follow the same chunky, rounded logic, and the overall impression prioritizes personality and impact over delicacy.