Sans Superellipse Uhgi 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Hydrargyrum' by Type Minds (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, techno, industrial, futuristic, sporty, utilitarian, display impact, tech branding, systematic geometry, modernization, square-round, rounded corners, geometric, modular, stencil-like.
A geometric sans with squarish, superellipse construction: round forms read as rounded rectangles with flattened arcs and softened corners. Strokes are heavy and fairly uniform, with crisp terminals and predominantly orthogonal joins, giving the design a modular, engineered feel. Counters are compact and often rectangular, and curves are minimized in favor of straight segments with controlled rounding. The overall rhythm is tight and steady, with clear, high-impact silhouettes that remain consistent across letters and figures.
Best suited to short, prominent text where its blocky geometry can read at a glance—headlines, posters, logos, packaging, and sports or tech-forward branding. It also works well for UI titles, scoreboard-style displays, and product labeling where durable, high-contrast letterforms are preferred over long-form readability.
The font conveys a contemporary, technical tone—clean, assertive, and machine-made. Its squared geometry and restrained rounding suggest interfaces, hardware markings, and performance branding rather than traditional editorial text.
The design appears intended to deliver a bold, modern voice through superelliptical construction and uniform, industrial stroke logic. It prioritizes striking silhouettes and system-like consistency, aiming for contemporary display use in technology and performance-oriented contexts.
Several glyphs lean into a constructed aesthetic with simplified, angular curves (notably in C/S and the diagonals of K/V/W/X). The numerals follow the same rounded-rectangle logic, helping alphanumeric strings look cohesive in dashboards or labels.