Sans Superellipse Suba 7 is a bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Jetlab' by Swell Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, techno, industrial, futuristic, assertive, utilitarian, impact, sci-fi feel, modular system, strong branding, squared, rounded corners, geometric, condensed feel, blocky.
A heavy, geometric sans built from rounded-rectangle (superellipse) construction, with squared curves, flat terminals, and consistently softened corners. Strokes are thick and even, with compact interior counters and a slightly condensed, vertical rhythm that reads tall and sturdy. The design favors straight stems and rectilinear bowls; rounded shapes (like O/0) resolve as squarish ovals with generous corner radii. Uppercase and lowercase share a unified, engineered structure, producing a clean, modular texture in text.
Best suited to headlines, posters, logos, packaging, and wayfinding where high impact and a technical feel are desired. It also works well for UI titles, game/film graphics, and product naming, especially in short bursts where its dense texture and compact counters remain clear.
The overall tone is technical and industrial, suggesting machinery, sci‑fi interfaces, and engineered signage. Its blocky forms and tight counters project strength and control rather than warmth, giving it a confident, no‑nonsense voice.
The font appears designed to deliver a futuristic, modular aesthetic through superelliptical geometry and rounded-square curves, prioritizing bold presence and a consistent, engineered rhythm across the character set.
Distinctive superelliptical bowls and squared shoulders create a strong display presence, while the tight apertures and dense color can make long passages feel intense at smaller sizes. Numerals follow the same squarish geometry for a consistent, system-like appearance across alphanumerics.