Print Rufi 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Anantason Mon' and 'Anantason Reno' by Jipatype, 'Helvetica Now' by Monotype, 'NeoGram' by The Northern Block, and 'Aksioma' by Zafara Studios (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids, social, playful, friendly, casual, retro, cheerful, approachability, handmade feel, display impact, informal emphasis, rounded, soft, bouncy, chunky, brushy.
A rounded, heavy, forward-leaning handwritten print with soft terminals and low-contrast strokes. Letterforms show a brush-like modulation through subtle swelling and tapering, with slightly irregular widths and a lively baseline rhythm. Counters are compact and shapes are generously curved, giving capitals a chunky presence while lowercase stays compact and readable; numerals follow the same softened, informal construction.
Best suited to display settings where warmth and personality are desired—posters, headlines, packaging, signage, and social graphics. It can also work for short blurbs or pull quotes where an informal handwritten feel is helpful, though the dense, chunky shapes may feel heavy in long passages.
The font conveys an upbeat, approachable tone with a touch of nostalgic charm. Its energetic slant and bouncy proportions feel informal and human, suggesting handwritten emphasis rather than strict typographic neutrality.
The design appears intended to mimic confident, marker-like handwriting in an upright print style, adding friendly emphasis and motion through a consistent forward slant and rounded, brushy strokes.
Stroke endings tend to be blunted and rounded, avoiding sharp corners. The forms keep consistent stroke weight and curvature across the set, balancing spontaneity with enough regularity for short reading text.