Sans Normal Ufgog 12 is a bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, book text, magazines, branding, classic, authoritative, formal, literary, readability, editorial tone, classic voice, print display, bracketed, oldstyle, diagonal stress, open counters, calligraphic.
A sturdy, high-contrast text face with sculpted, bracketed serifs and a measured, classical rhythm. Vertical stems read strong and straight, while bowls and rounds show a gentle diagonal stress and carefully tapered terminals. Proportions are moderate with clear differentiation between narrow forms (like I and l) and wider rounds (like O), giving the line a subtly varied texture. Numerals and capitals are weighty and crisp, and lowercase forms keep counters open enough to remain clear in dense settings.
Well-suited to editorial headlines, magazine typography, and book or long-form print where a classic serif voice is desired. It can also support branding and packaging that aims for a traditional, established feel, particularly when set at display sizes that emphasize its contrast and shaping.
The overall tone is traditional and editorial, projecting authority and refinement rather than playfulness. Its contrast and serif detailing evoke book typography and institutional print, with a calm, confident presence that suits serious communication.
The design appears intended to deliver a classic, print-oriented serif look with pronounced contrast and disciplined proportions, balancing crispness with readable, open interior shapes. Its letterforms prioritize a formal, editorial tone and a strong typographic footprint in titles and pull quotes.
In the sample text, the face holds together well at larger sizes, where the contrast and serif modeling become a defining feature. Round letters (C, G, O, Q) appear smoothly drawn and consistent, while the stronger verticals in letters like H, N, and M help maintain a stable baseline and even color across words.