Sans Normal Igdew 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Basecoat' by Jonathan Ball, 'Avenir Next Paneuropean' by Linotype, 'Grold Rounded' by Typesketchbook, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, casual, approachable, modern, approachability, clarity, modernity, simplicity, rounded, soft, chunky, geometric, monoline.
A rounded sans with a soft, monoline construction and generously curved terminals. Letterforms lean toward simple geometric shapes with wide, open bowls and minimal modulation, giving the set a sturdy, even color. Corners are consistently softened, counters are relatively open, and curves read as smooth and continuous; diagonals (A, V, W, X) are thick and steady rather than sharp. Lowercase forms are compact and clean, with single-storey a and g, a short-shouldered r, and a straightforward t with a flat crossbar.
Works well for headlines, short paragraphs, and callouts where a friendly, approachable voice is desired. Its smooth curves and solid weight make it suitable for packaging, logos, signage, and digital UI elements—especially in contexts aimed at lifestyle, food, education, or family-oriented products.
The overall tone is friendly and informal, with a warm, slightly bubbly personality that feels contemporary and easygoing. Its rounded finishing and hefty strokes suggest a kid-friendly, optimistic mood while staying clean enough for everyday UI and branding use.
The design appears intended to deliver a modern rounded sans that prioritizes approachability and clarity. By combining geometric simplicity with softened terminals and open counters, it aims for a versatile display-to-text feel that stays legible while projecting warmth.
Round punctuation-like details such as the i/j dots and the curved tail on q reinforce the soft, human feel. Numerals are simple and highly legible, with rounded shapes and a clear distinction between forms, supporting display use at medium to large sizes.