Serif Normal Idray 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, publishing, reports, classic, literary, formal, scholarly, readability, tradition, credibility, versatility, bracketed, transitional, crisp, balanced, bookish.
A traditional serif with bracketed, wedge-like serifs and moderate stroke contrast that stays even and controlled through curves and joins. Capitals are sturdy and fairly wide with confident verticals, while lowercase forms show compact bowls and clear, open counters for sustained readability. Terminals are mostly horizontal and clean, with a slightly sculpted feel in letters like a, e, and s; numerals are upright and proportionate, with clear differentiation and steady alignment.
Well suited to body text in books, journals, and editorial layouts where a stable, familiar serif voice is desired. It should also work effectively for headings, pull quotes, and institutional materials that need a conservative, readable typographic base.
The overall tone reads classic and authoritative, with a restrained, editorial character that feels at home in books and long-form reading. Its measured contrast and familiar proportions convey seriousness and trust without looking overly ornate or calligraphic.
The design appears intended as a dependable, general-purpose text serif that balances traditional forms with crisp detailing for comfortable, sustained reading. Its moderate contrast and conventional construction aim for versatility across both paragraph and headline use.
Rhythm is steady and text color is consistent, producing a composed paragraph texture. The italic is not shown, and the roman sample suggests a design tuned for clarity at text sizes, with enough detail in the serifs and joins to stay sharp in display settings as well.